mondrian’s neon fantod

The shrub has nominated a qualified, non-crony individual for Federal Reserve Chairman. That would imply that he actually takes something seriously. No surprise that it’s money and not, say, the safety of the people of the United States or the laws of the land.

Watching the World Series® coverage on FOX™ and seeing just how wonderful it was that MLB® or FOX™ or whoever decided that it was a good idea to sell multiple parts of the broadcast to the highest bidder – the Citi® Starting Lineup™, the State Farm® Defensive Lineup™, the AOL® replay dude™, the John Hancock® In-Game Box Score™, etc. – I thought I’d see if I could come up with some more targets for crass commercialization product synergy opportunities. I mean, I am a Marketing Professional™, after all.

So here’s a Mrs. Fields’ Brand® Sampler Bag™ of ideas…

• All runners’ leadoffs could be sponsored by a sports car company – “You can see Podsednik is making the most of his 2006 Ford® Mustang Leadoff™…”
• Each individual ball and strike could have a different sponsor – “And the count is McDonald’s®-and-oh on Bagwell…” or “Pettitte’s ahead in the count, Starbucks®-and-Sears®…”
• Individual plays could also be sold. Imagine the profits associated with the Blue Cross® Hit & Run™, the Betty Crocker® Bunt Single™, the Orville Redenbacher® Pop Out™, the TORO® Mowers grounder™ and, of course, the Charmin® Squeeze Play™ for you old-timers.

I could keep going, of course, but I’m not getting paid for this, you know. So drop me a line, MLB® Marketing™ Department© and FOX™ Broadcasting. I’ve got a Chevy® Truckload of ideas on ways to make this silly baseball game even more profitable.

Just ’cos it’s good for the soul – all the sangria you can drink!

A couple of links for your weekend reading pleasure. Just don’t expect me to be ready to talk about them on Monday. I have less troubling things to be focusing on this weekend…

• Chickens Come Home to Roost on Cheney
• Corrupt, Incompetent and ‘Off-Center’
• Name That War

Of course, if anything really exciting goes down I’ll pay attention. But right now, I’m just too amped up on Astros® brand adrenaline.

Houston Wins!

World Series Bound, baby!

OK, I’ll admit it’s a slightly-over-the-top headline, but it is true…

Arrest warrant issued for DeLay

Like there was any way I wouldn’t link to that.

Wilma ties record as 12th hurricane in a season

You know, there’s still a month left in the hurricane season. So I reckon we’ll be seeing refugees evacuees from Hurricane Gamma before too long.

Or, as the other famous Hanna-Barbera wife-shout goes – “Jane! Stop this crazy thing!”